time flies when you're chasing an obsession
In 1997, I left Canada & my career as an Elementary Music Teacher to sell Motivational Speakers in Texas.
It was commission-only sales.
I was terrible at it & I was broke.
I discovered my horrible numbers weren't only due to my lack of sales experience.
Cluttered and chaotic speaker brands
- the very products I was trying to sell -
were killing my sales.
I needed a new approach.
So I began to tidy up the materials and brand message of every speaker I pitched to make them more “bookable”.
It worked.
I made money, reached Top Producer (8 times) & became obsessed with gorgeous brands.
I even applied it to my own agency brand in the Speaking and Events industry.
Now - having beautified 100s of speaker brands over 25 years - I get to perform the art & magic of brand strategy with any company I can get my Canadian mitts on.
my agency was listed on the inc 5000 by year 5. #brandpower
Of 18M businesses in the US, Inc 5000 ranked us 1181 & 1036
